What can an e-Commerce merchant do to avoid chargebacks?

In addition to the best practices described in How can I avoid chargebacks?, e-Commerce merchants should use the following best practices:

Clearly indicate the expected delivery date on the transaction receipt or invoice.
Contact the cardholder in writing if you delay or cancel the merchandise or service.
Provide a valid customer service number or transmit a URL address with the transaction.
Provide merchandise or services as described to the cardholder.
In the event the cardholder receives defective merchandise, or they do not receive the merchandise as described; resolve the issue at first contact.
Make sure merchandise and services match the verbal description for non-face-to-face transactions at the time of purchase.
Obtain positive AVS and ship merchandise to the confirmed address only; the bill-to and ship-to address should match.
Participate in the ”Verified by Visa Program” for e-Commerce transactions.

Let us know if this answered your question. If not, please let us know why!