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What can a keyed-entry or MOTO merchant do to avoid chargebacks?

In addition to the best practices described in How can I avoid chargebacks?, keyed-entry or MOTO merchants should use the following best practices:

Do:

  • Imprint the front of the credit card on the bottom of the transaction receipt that the cardholder signs.
  • Avoid hand-writing the account number on the transaction receipt. You should use a manual imprinter; processors do not consider pencil or crayon rubbings as valid imprints.
  • Use the CVV2 Validation Program for key-entered transactions, in place of an imprint.

Don’t:

  • Alter the imprint.
  • Imprint on the back of the receipt or imprint on a blank transaction receipt.

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